Bruce is a member of the World Bank Group’s External and Corporate Relations management team, and oversees brand management. He serves as overall strategic communications and public affairs advisor to IFC, and is head of IFC’s global communications practice group. Before joining the Bank Group in 2005, he was a corporate vice president at Levi Strauss & Co., where he was the company’s principal advisor on external relations—including labor and human rights. He also spent 15 years at AT&T in various management positions.

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